Cobalt – it’s the 27th element on the periodic table. Listed right after iron, the element at the core of industry, cobalt’s most famous legacy is its rich blue color a charming gift of beauty following the most utilitarian. If iron allowed us to build the tools needed to create civilization, cobalt allowed us to paint them the color of sky and water. The Absolut logo was made the color blue to represent the purity of the water from which the vodka is made. To pay homage to this source, while also experimenting with its iconic bottle that is instantly recognizable whether it is disguised as a bridge or even a vespa, Absolutely wanted to infuse the most pure blue into its glass. The result is Absolut Originality, the most beautiful bottle of vodka you’ve ever seen.
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